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Product Information

AVAILABLE SIZES

Lucid Absinthe comes in two sizes: 375 mL or 750 mL.

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WHAT IS LUCID?

Lucid is the first genuine absinthe made with real Grande Wormwood to be legally available in the United States in over 95 years. Lucid is made with a full measure of Grande Wormwood (Artemisia absinthium) as well as other fine European herbs.

WHAT DEFINES A 'GENUINE' ABSINTHE?

In accordance with the views of absinthe experts in Europe and the US, a genuine absinthe is always distilled directly from a mixture of whole herbs in alcohol, which should be a neutral spirit of agricultural origin. It should never be cold mixed from industrial extracts or steam distilled essences or oils. To be true to tradition, the herbs must include Grande Wormwood (Artemisia absinthium), as well as European green anise and sweet fennel, and can include other culinary herbs. An authentic absinthe verte receives its traditional green color directly from the whole herbs, and should never be colored with artificial colorants or chemicals (e.g., FD&C dyes). Genuine absinthe should never contain sugar as bottled, so it should not be classified as a liqueur. Finally, a quality, genuine French absinthe will always contain a higher concentration of alcohol to preserve its herbal content and natural green color, 60-72% being typical.

IS LUCID AN AUTHENTIC ABSINTHE?

Yes. Lucid is prepared in accordance with the same standards as pre-ban absinthes. It is historically accurate in EVERY detail.

WHAT IS THE DIFFERENCE BETWEEN GRANDE WORMWOOD AND SOUTHERNWOOD (OR SOUTHERN WORMWOOD)?

Lucid contains a full measure of Grande Wormwood (Artemisia absinthium). By contrast, many other products with a claimed relationship to absinthe only contain Southernwood (Artemisia abrotanum – sometimes referred to as Southern Wormwood). Southernwood bears little resemblance to Grande Wormwood and has a completely different flavor and chemistry. Genuine absinthe, such as the absinthe made during the Belle Époque period in France, has always been made with Grande Wormwood as a key ingredient. In fact, the word “absinthe” itself is derived from the scientific name for Grande Wormwood – Artemisia absinthium.

HOW WERE YOU ABLE TO LEGALLY IMPORT LUCID INTO THE U.S. IF WORMWOOD IS ILLEGAL?

Wormwood is not illegal as long as the finished product meets U.S. standards for content. T.A. Breaux found that by adhering to the absinthe-making techniques used over a century ago, the result was not only a genuine, historically accurate product, but a product that also happens to meet U.S. requirements relating to alcoholic beverages, as would many of the highest quality absinthes from the 19th century.

ISN'T IT TRUE THAT YOU WERE REQUIRED TO REDUCE OR ELIMINATE SOME OF THE GRANDE WORMWOOD OR SOME OTHER INGREDIENTS IN ORDER TO GAIN U.S. APPROVAL FOR LUCID?

Absolutely FALSE! Despite what some media outlets have incorrectly reported, Lucid contains a full measure – that is a historically accurate amount – of real, high quality grande wormwood (Artemisia absinthium). The resulting amount of thujone in Lucid is also comparable to many pre-ban absinthes. Lucid is completely authentic in every detail.

DOES LUCID CONTAIN THUJONE?

Yes. Lucid contains an amount of thujone that is comparable to many pre-ban absinthes, many of which would have passed modern U.S. regulations. Any product that comes to the U.S. containing Grande Wormwood must also meet those same requirements, which are similar to the requirements of many other countries. According to extensive research conducted by T.A. Breaux and others in the scientific community, the thujone content of vintage absinthe was actually much lower than has been commonly believed. Breaux and others acquired dozens of vintage bottles of absinthe from estate sales and auctions and applied modern chemical analysis actually testing the thujone content of these absinthes to reach this conclusion. This research has been well documented and the findings remain generally undisputed.

IS WORMWOOD RESPONSIBLE FOR HALLUCINATIONS OR IS THIS A MYTH?

The reputation of Wormwood as a hallucinogen was promoted by many of the forces seeking to demonize absinthe in the early 1900s. It is generally regarded to be a myth. In any event, if you consume Lucid responsibly and in moderation, there should be no unusual effects.

IS LUCID SAFE TO CONSUME?

As with all alcoholic beverages, Lucid should be consumed in moderation, particularly because it contains 62% alcohol by volume. Aside from the alcohol content, however, nothing about Lucid is less “safe” than any other alcoholic beverage. We strongly recommend diluting Lucid before consuming. We always encourage our customers to drink responsibly. Moreover, never use Lucid near open flame or ignite Lucid or anything else in connection with preparing an absinthe drink – this is NOT a traditional way to prepare absinthe and can be very dangerous.

WHERE IS LUCID DISTILLED?

Lucid is distilled in the historical Combier Distillery in Saumur, France (in the heart of the fabled Loire Valley) using the distillery’s original antique copper absinthe stills and apparatus, much of which was designed by Gustav Eiffel in the 1830’s.

HOW DID YOU COME UP WITH THE BOTTLE DESIGN?

The idea of using the cat’s eyes came from a famous cabaret called “Le Chat Noir,” which first opened in Montmartre, Paris in 1881. Several poets, including Verlaine and Rimbaud, used to spend their nights at Le Chat Noir drinking absinthe. There was also a song named after this cabaret that is still part of the traditional Parisian song repertoire today.

HOW DOES LUCID GET ITS COLOR?

Lucid’s green color occurs naturally as a result of its herbal ingredients, without any artificial coloring added – a key feature of genuine absinthe. This natural color requires Lucid’s dark bottle because exposure to light could destroy the natural color, and helps explains why so many traditional absinthes are in dark colored bottles. This natural color also explains why Lucid’s color may appear slightly different from one bottle to the next. In fact, subtle variations in color have always been considered the hallmark of high-quality, genuine absinthe. In the Belle Époque period it actually distinguished a genuine absinthe from an imitation or artificially colored product.

WHY DOES LUCID TURN CLOUDY WHEN YOU ADD WATER?

Pouring cold water into the glass releases essential oils from the mixture, which unlocks the bouquet of flavors found in Lucid and causes the absinthe to “louche” – to cloud into an opalescent emerald green.

HOW SHOULD LUCID BE PREPARED?

Although there are many cocktail preparations available on our website, we suggest you first try Lucid in the traditional French manner: pour 1.25–1.5 oz. of Lucid into an appropriate glass. Then place a sugar cube atop a flat, perforated spoon that rests on the rim of the glass (note that the sugar and the spoon are optional as Lucid has a subtle, natural sweetness without adding sugar). Slowly drip 4–5 oz. of ice-cold water on top of the sugar cube (or directly into the glass), which slowly dissolves into the absinthe. The cold water causes Lucid to louche into an opalescent cloud as the herbal essences emerge from the absinthe and perfume the room. Traditionally the ice-cold water is dispensed from a classic absinthe fountain. Absinthe fountains are available for purchase through our online store.

IS LUCID KOSHER?

Lucid has been approved by the Kashruth division of the Orthodox Union and is certified “Kosher Pareve.” Although some of our old bottles do not display the “O-U” designation, all of the Lucid we produce is certified Kosher, and our newer bottles all carry the “O-U” designation.

WHAT SIZES IS LUCID AVAILABLE IN?

Lucid is available in 750mL and 375mL bottles.

WHAT BRAND OF ABSINTHE IS THE LEADER IN MARKET SHARE?

According to information provided by Neilsen’s, Lucid has a commanding share of the market within the absinthe category, thus making it the dominant category leader.

WHERE CAN I PURCHASE LUCID?

Lucid can be purchased through better retail shops and fine establishments across the country. Please check this page for more information.

DOES LUCID CONTAIN GLUTEN?

No. Lucid is gluten free.

 

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